AI Insights · Timothy · April 2022
Top 5 Tax Preparation Apps Performance on iOS in the US - Q1 2022
Discover the performance trends of the top 5 tax preparation and planning apps on iOS in the United States during the first quarter of 2022, including weekly downloads, revenue, and active users.
In the first quarter of 2022, the top 5 tax preparation and planning apps on iOS in the United States showed varied performance trends. Here, we delve into the weekly downloads, revenue, and active users for each app, based on data from Sensor Tower.
TurboTax: File Your Tax Return from Intuit Inc. experienced significant fluctuations in weekly downloads. Starting at approximately 43.8K downloads in late December, the app saw a peak of around 332K by the end of January. The downloads then tapered off to about 93K by the end of March. Weekly revenue for TurboTax remained relatively stable, hovering around $40 throughout the quarter, with a slight dip to $24 in late February. Active users also showed a strong start, peaking at around 1.05M in late January, and then gradually decreasing to approximately 735K by the end of March.
IRS2Go, the official app from the Internal Revenue Service, saw a significant increase in weekly downloads, starting at about 17K at the end of December and reaching a peak of around 263K in mid-February. Active users followed a similar trend, starting at approximately 1.04M and peaking at about 1.73M in mid-February before gradually decreasing to roughly 1.44M by the end of March.
MyBlock from HRB Tax Group, Inc. experienced a steady increase in weekly downloads, starting at around 6.8K and peaking at about 81.7K by the end of January. Downloads then declined to approximately 21.7K by the end of March. Active users showed a similar trend, beginning at around 31K and peaking at about 112K by the end of January, before decreasing to roughly 72K by the end of March.
H&R Block Tax Prep: File Taxes, also from HRB Tax Group, Inc., saw its weekly downloads rise from approximately 1.4K at the end of December to a peak of about 23K by the end of January. Downloads then declined to around 7.6K by the end of March. Weekly revenue for the app remained relatively stable, ranging from $18 to $34 throughout the quarter. Active users started at approximately 1.8K and peaked at around 16.3K by the end of January, before gradually decreasing to about 8K by the end of March.
TaxesToGo from Rhodes Computer Services LLC experienced a steady increase in weekly downloads, starting at around 2K and peaking at approximately 13.8K by the end of January. Downloads then declined to about 3.2K by the end of March. Active users showed a steady increase from around 27K at the end of December to about 45K by the end of March.
For more detailed insights and data, visit Sensor Tower.
